Why You Need a Website Keyword Audit and What Tools You Will Require




In today’s digital world, having a strong online presence is really important for businesses. Your website is like your online storefront, and it’s crucial to make sure it stands out. One way to do this is by using the right words, or “keywords,” on your website. These keywords help your website show up when people search for things online.

Getting Found Online:

When people search for things related to your business, you want your website to show up near the top of the search results. By using the right keywords, you can improve your website’s chances of showing up when people search for things related to what you offer.

For example, if you have a bakery in Dallas, using specific keywords like “artisanal pastries Dallas” on your website can help more people find you when they’re looking for pastries in the city.

Understanding What People Want:

When people search for something online, they have a specific goal in mind. By using the right keywords on your website, you can make sure your content matches what people are looking for. This can help you attract more of the right kind of visitors to your website.

For instance, if you have a fitness blog, using keywords like “best workouts for weight loss” can help you create content that matches what people want to know about.

Making Your Content Better:

Content, like articles and blog posts, is really important for your website. By using the right keywords, you can figure out what kind of content people are looking for and make sure your website has what they need.

For example, if you sell outdoor gear, using keywords like “hiking essentials checklist” can help you create content that outdoor enthusiasts are searching for.

Staying Ahead:

In the online world, it’s important to know what your competitors are doing. By looking at what keywords and content are working for them, you can find ways to stand out and attract more people to your website.

For instance, if you’re in the digital marketing industry, you can use keywords that your competitors aren’t focusing on to help your business get noticed.

Making the Most of Your Money:

Marketing can be expensive, but using the right keywords on your website can help you attract more visitors without spending a lot of money. By using the right keywords, you can improve your website’s visibility and attract more customers without a big investment.

In summary, using the right keywords on your website can help you attract more visitors, understand your audience better, and stay ahead of the competition, all while making the most of your marketing budget.

Here are your website audit tools

When it comes to checking the health of your website, there isn’t just one tool that can do everything. You’ll need a combination of tools, depending on the size of your website and what you want to achieve.

Here’s a general list to get you started:

  • Your website platform: You’ll need access to the backend of your website (like WordPress or Squarespace) to check and adjust things like metadata, HTML tags, links, and content.
  • A mobile device: This is not just a tool, but a practical necessity. You’ll need to do some hands-on testing to make sure your website looks good and works well on mobile, a crucial aspect of website health in today’s mobile-first world.
  • Google Analytics: This will help you figure out which pages to focus on, based on how much traffic they get and how well they’re helping you meet your goals. It’s also important for gathering data about how your website is performing in search engines and for tracking improvements over time.(Google shows you how to connect your site to GA here. But if you’re only just getting connected now, off on the SEO portion of the audit for about a month so you can give Google time to collect data.)
  • Google Search Console: This is essential for checking the content and technical aspects of your website. You’ll also use it to ask Google to recheck your pages after you’ve made improvements, submit sitemaps, and more.
  • Page speed tools: Google’s PageSpeed Insights and GTMetrix are helpful for checking how fast your website loads.
  • Image compressor: Tinypng.com is my go-to, but you might also need a gif compressor like ezgif.com
  • SEO software: If you’re going to look at deeper SEO metrics like backlinks, competitive information, and keyword data, you’ll need a tool like Ahrefs, Moz Pro, Screaming Frog, SEMrush, etc.